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President and Chief Executive Officer
 As President and Chief Executive Officer of STI International® and Sales Training Institute, Inc., Phyllis Elnes has led the company’s sustained growth over the past 25 years. She and a group of private investors purchased STI in 1981. The company had been marketing exclusively to individuals seeking a career in sales and it became obvious that the environment had changed significantly. STI required a different approach in order to sustain growth in the changing marketplace. She quickly re-focused the company’s marketing strategy to target corporations that wanted to increase the productivity of their entire sales and customer service teams. This included a major expansion of curriculum choices and a major shift of marketing and sales efforts. It provided a solid platform for successfully growth.
Under Phyllis Elnes’ guidance, the company has provided training in a variety of areas for high-profile clients including Allstate Insurance; Princess Cruises; Sysco Food Systems; Motorola and Milliman. She has received many awards from such organizations such as the Professional Saleswomen’s Association, the U.S. Small Business Administration, Women in Business and the Chamber of Commerce.
Ms. Elnes earned her Bachelor of Science degree in Education and taught school for several years before changing her studies and redirecting her career into Business Administration. The combination of education and business experience has given her an important edge in leading STI, the recognized leader in sales and customer service training.
Conrad Elnes – Chairman and Lead Sales Trainer
 Conrad Elnes has served as the Chairman of the Board since 1981, while continuing his successful sales career. In 1998, he was asked to lead an update of the STI curriculum. After analyzing extensive research on what high performing salespeople do, he wrote the QUAD-TRAK® Consultative Selling Program. It was published by Prentice-Hall as “Inside Secrets of Outstanding Salespeople, The Fast-Track to High Performance Selling.” It was a best seller for more than seven years. The success of the book generated such demand for Conrad Elnes’ training seminars, that in 1988, Mr. Elnes sold his successful insurance business and became STI’s lead sales trainer, as well as Chairman of the Board.
Conrad Elnes has become one of the nation’s most renowned sales trainers, and his innovative techniques have helped countless salespeople, consultants and customer service representatives reach new heights of productivity and accomplishment. Mr. Elnes is a prolific author, speaker and consultant, having presented to hundreds of groups from industries including insurance, technology, banking, consulting and manufacturing, to name just a few.
Mr. Elnes earned his Bachelor of Arts and Master’s Degrees in Training from Washington State University, and taught school for several years, prior to attending the original STI training program, and then pursuing a 20 year career in insurance. To this day, he is passionate about the entire sales cycle from prospecting, to selling, to delivering training and following up with sensitive customer service. His real world experiences as a top sales person, combined with his gifts as a trainer, have been an invaluable asset to STI.
Rick Miera – Trainer and Consultant
 Rick Miera joined STI International® in 2005 as a certified professional trainer and consultant. Mr. Miera is primarily responsible for the New Mexico and El Paso, TX regions. He represents the best in STI training, consulting and customer service.
Rick began his professional career in retail sales with the S.S. Kresge Co. as an assistant store manager at their K-Mart stores in New Mexico and Colorado. After a three-year tenure with the Kresge Co., Mr. Miera began a 28-year sales and sales management career with the Xerox Corporation. Rick spent his initial years at Xerox as a Major Account Sales Representative and was promoted to Sales Manager of the Santa Fe Area Office which included accounts such as State Government and the Los Alamos National Laboratories. Mr. Miera’s last 16 years at Xerox were in the National Account Management Program included managing an International Account and the State Government Accounts of New Mexico, Colorado and Arizona. He received Xerox’s highest achievement award, The President’s Club, twelve times.
Rick Miera is a native New Mexican born and raised in Santa Fe, New Mexico. He graduated from St. Michael’s High School and received his BA in Marketing from New Mexico State University
For more information about the STI International® Management team or to schedule a custom sales or customer service training seminar, please contact them at info@salesinstitute.comor call 1-800-784-1552.
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