WHAT OTHERS SAY “I’ve been in sales for 30 years, but your sales training material helped me weave it all together.” Denny Westover Parker, Smith & Feek     “We feel their added sales growth this year is due to the focus on sales training, for which your program provided the foundation.” Larry McMillan General Electric Lighting Products     “I am very pleased with your sales program. The feedback from my salespeople is extremely positive, and they often request that we review the material.” Marc Warner Business Telecommunications, Inc.     “The outstanding benefit of your sales training program is the common language that structures our thinking about a sale.” Jim Matheson, CEO Twin Commander Aircraft     “I have taken a tight grasp of your techniques and have doubled my first appointment ratio while putting two-thirds of my annual revenue goal into the pipeline by February.” Kelly Thomson MacDonald-Miller Facility Solutions     “In just two days, our people went from order takers to powerful sales professionals. Now we get the sale and we get our price.” Wm. A. McGowan Associated Concrete Products     “My salespeople tell me they found each of the modules stimulating and insightful and they acquired new perceptions of themselves and our customers.” Jerry Peabody, CEO Pozzolanic Corp.     “Since last month’s topic, our sales force has learned to spend more time listening and less time talking.” Joe Geigel Kistler-Morse     “We have now used about 4 topics in our Monday AM Sales meetings. They have worked out well and are very valuable.” Charles Hillebrand Osborn Sound & Communications   “Our sales continue to be significantly enhanced due to your training modules.” Patrick Loop Timberline Softward     “The content of the reading materials was reinforced by in-meeting exercises that required participation. We found this process to be very effective as a learning experience.” Ken McGowan, P.E. Coffman Engineers     “We introduced your training modules, and they are proving to be a major asset.” Larry Vecchio Lincoln Benefit Life     “I just wanted to let you know how pleased I am with the training modules. We have been doing one topic per month at our staff meetings . . . The Presentation Suggestions are easy to follow. . .” Dave Gough McDonald-Miller   “Since the training took place, Raleigh Bicycles has doubled the number of dealers brought on board and increased sales 35 percent . . .Joe Shannon credits STI training with the improvement explaining, ‘Nothing has really changed in terms of how good our bikes are. What has changed is the way our salespeople sell.’” Sales & Marketing Management magazine quoting Joe Shannon, VP Sales Raleigh Bicycles   “I continue to burn through ‘breakthrough objectives’ . . . I’ve successfully maintained control in all client relationships through the expectations, execution and follow through inherent in your approach.”   Stan Isenhath Coldwell-Banker